Corporate Events

Tips for planning a successful corporate event

In the business world, good impressions lead to results. Whether you’re putting together a corporate event to build your client base or throwing a bash for your dedicated staff, careful preparation is the key. Start your planning as early as possible, enlist some assistants and allocate specific tasks to them. If budget permits, outsource as many elements as you can so you can concentrate on entertaining your guests.

Stand out from the crowd

With thousands of corporate events being held in big cities each week, finding a way to make your event seem different from the last one can be tricky. Here, the venue is the key; take into account the ages and backgrounds of your guests and aim to find a corporate event venue that offers something a little unique, rather than just another restaurant or bar. Have a look at our Event Venues page for more advice on choosing the right venue for your corporate function.

Timing

The best time to hold most types of corporate events is generally during the week. Choose a time that will suit the schedules of your guests and make it easy for them to attend.

Location

Consider your location carefully – if the majority of your guests work in the city, make sure you find a venue that is close-by. Many inner-city workers use trams or trains, so choose a location that is easily accessible by public transport.

Entertainment

Arrange an activity or some entertainment for your guests – not only will it differentiate your corporate events from all the others, it will also act as a great ice breaker.

Fun activities like ice skating or a cabaret show are generally very popular, and certainly make for a memorable day. If you’re looking for something more business-orientated, you might consider team building activities or motivational speakers.

Some corporate event venues will be able to take care of the hard work for you, including entertainment/activities, food, set up and equipment. Make sure the venue you need has the technical and catering facilities you require, as well as an appropriately-sized area for your function.

Find out about hosting your corporate events and functions at Medibank Icehouse – where cool meets clever